Toronto, Ontario ( June 6, 2006) – Horizon & Co., one of Canada’s leading boutique travel companies, and Driven Magazine, Canada’s premier lifestyle magazine for affluent urbanites, have launched a unique new partnership under the brand Driven Travel (www.driventravel.com)
“Driven Driving Adventures are exclusive small group luxury tours designed for travellers who appreciate the joys of the open road, who love the thrill of driving an exceptional car, who have a connoisseur’s taste for the finest a destination can provide and who relish the camaraderie of travelling with like-minded individuals” says Norman Howe, one of Driven Travel’s two founders (and erstwhile partner in Horizon). “The itineraries are built around top-of-the-line cars and a sequence of exceptional roads that connect charming hotels, authentic local experiences and superb regional cuisine. Driven Travel’s goal is to put you in the right car and on the right road.”
“Sure, you can easily rent an interesting car in a foreign land without us,” says Johnny Lucas, the other founder of Driven Travel (and erstwhile travel editor of Driven Magazine), “but do you really want to spend precious vacation time fumbling with unreadable maps, banging on the doors of cafes that have already closed and dragging your suitcases from hotel to hotel in a desperate search for decent lodging for the night? Wouldn’t you rather get behind the wheel of a great car knowing that the route had been thoroughly researched, that lunch is planned at an undiscovered village bistro, that a massage is already booked at your boutique luxury hotel, and that a kir royale and your fellow travellers will be waiting in the bar with tales of adventure at the end of the day?.”
Every trip will start with an inaugural journey led by Johnny, who will have driven the route already as part of his initial research for articles in Driven Magazine. The roads and destinations that Johnny likes best will comprise Driven Travel’s itineraries and the travellers will have the opportunity to revisit them with Johnny, to provide their own critique of his trip planning skills and to contribute to the evolution and refinement of the itinerary. Once an itinerary has been researched by Johnny, road-tested by his fellow travellers on the inaugural journey, and deemed compelling enough to be included in our offerings, the final version will be fine-tuned by Horizon’s trip planning team. These itineraries will then be offered as small group departures (maximum of 20 participants) on specific dates as part of the ongoing Driving Adventure Series.
Driven Magazine is Canada’s lifestyle magazine for affluent urbanites. The unique balance of lifestyle features combine luxury travel, cutting edge fashion, up-to-the-minute technology and all manner of automobiles in an easy-to-digest, visually appealing package. Driven is Canada’s only product focused lifestyle guide, (www.drivenmag.com).
Horizon & Co.( founded in 1963), is one of Canada’s leading small group and independent luxury travel companies. In addition to offering published trips on seven continents, Horizon also builds private custom trips for discerning individuals and small groups. Please contact Norman Howe (nhowe@horizon-co.com, 416-585-9911) if you are interested in additional information about Horizon or Driven Travel.
